This event is composed of Keynote speech in the main stage, session talks in conference rooms and booths by startup team.
Keynote speech
How to Build and Scale Asian Online Business
by Akira Morikawa - CEO of C Channel and Former CEO at LINEIn Thailand, LINE is very very popular and he is the former CEO of LINE corporate. Now he's advancing the new service, C-Channel. He talked about the history of communication like from letters, phone, internet, web2.0, SNS and video. He changed the main topic? He clarified that the position of C-Channel between Vine (6 secs) and Youtube (several minutes).
The important points on global business is he said
- local business partner
- local employees (especially manager layer needs to understand the difference of multiple cultures)
- localization
Then here's the last comment to startups from him.
If we can exceed very tough situation and hard working, we will get the great success.
Growth Hacking and How to Build Scalable and Sustainable Startup
by Ross Kingsland - Managing Partner at IMGKeys of growth hack are data, test & test, prepare to fail, team, ask hard questions and (measurable) materials.
Session talks
Rapid Prototyping in Practice
by Atthaphong Limsupanark - CTO of HUBBA XIn order to find issues of our service asap, we need to get feedback from users with using prototype. He introduced practical methods and examples.
Types of prototype:
- Proof-of-principle
- Form study
- User experience
- A visual prototype
- A functional prototype
We can make mockup as prototype. His recommend is Popapp. I also knew that and it's actually very useful for prototyping mobile apps.
The other ways as prototypes that he introduced are
Video: we can get the reaction through videos in advance before we launch the actual products. Here's the example of ili.
A kind of fake sale on e-commerce: if users try to purchase it, we just show "Oops, this is out of stocks!" then get the reactions from users without products.
How to Raise Fund from International Investors
by Kittinan Anuphan - Founder and CEO of Claim DiThis was presented in Thai but I was able to understand a little because the slide was in English. I though the contents was very practical for startups as "the manual" of startup.
As most of startups understand, pitch deck needs to include the problem, solutions, market size, team at least. This session talk was good summary but the interesting topic was "Data Room". I guesses this is the set of documents that we need when we get funding from investors (I didn't understand well because it was a presentation in Thai).
- Investor deck
- Cash flow statement
- Product demo docs
- Employment contracts
- Board meeting minutes
- Share holder registry
- Other legal documents
Booth
Our company has our service related to home cooking and HR tech so basically I visited around these companies' booth. But in this blog, I introduce the other types of business.SAP
Yeah... nice...WAZZADU
A platform of interior design.the NEXt software
They have lots of services.omise
Online payment platform. The representative of Fintech in SEA.Summary
The main technology region at this time must be IoT and Fintech but there are still lots of startups related to especially HR and foods too.By the way, some people with very high name value gave keynote speech in this events and I really feel the startup industry in Thailand is raising.
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